SiS will supply its patented GO Isotonic Energy gels and GO Energy bar range to USA Triathlon's elite level team of athletes and at its national championship series. This agreement is in place for 3 years until December 2020 to support the nutritional strategy for the elite squad through the current Olympic cycle.
Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world.
Science in Sport Chief Executive, Stephen Moon commented:
“We are delighted to make our innovative and competition-proven nutrition products available to USA Triathlon. We are also excited to have the opportunity to interact with almost 500,000 triathletes in the USA, delivering our world class knowledge capability to help athletes at all levels to train and compete to best of their ability.”
Chief Marketing Officer at USA Triathlon, Chuck Menke commented:
“USA Triathlon looks forward to providing multisport athletes across the nation with excellent training and racing nutrition made by Science in Sport. We are proud to be one of the first National Governing Bodies in the U.S. Olympic Movement to work with this innovative company, which is making inroads in the United States after fueling top elite athletes to international success for years.”