SiS has signed exclusive deals with both Celtic FC and Aston Villa FC to be their Official Sports Nutrition supplier. Both clubs will work directly with SiS and its team of sports nutrition experts to create bespoke nutritional strategies to fuel their elite squads. Nutrition plans will be tailored for each individual squad member and will include a wide range of SiS products, including the Company's isotonic GO Gels for energy, REGO Rapid Recovery to aid recovery after exercise and innovative WHEY20 protein product.
In addition, SiS has signed exclusive Sports Nutrition supplier agreements with Norwich City, Lincoln City, Plymouth Argyle and Motherwell. This builds on the existing relationships the business has with over 40 clubs, including four national teams and seven Premiership teams.
SiS Chief Executive Stephen Moon commented:
“We are delighted to have signed these agreements and expanded our reach across the top-flight football clubs in the UK. We are now official nutrition partner to close to 50 professional clubs and this is testament to the quality of our science and innovation, our product superiority and our best in class approach to banned substance testing. We see football as an important strategic growth area in coming years and we will continue to build our presence at elite level as part of this initiative.”
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